These cookies allow us to make analyses about our online shop, which can contribute to its better functioning and adaptation to users' needs.
GoogleAnalytics tools
The Administrator uses the Google Analytics service on the Website for analytical purposes. Tracking code has been installed in the code of the website, using cookies from Google LLC. The information concerning the use of the services on the Website is stored on Google's servers in the USA. Google Analytics provides anonymous IP address recording, whereby your IP address is abbreviated by Google in Member States of the European Union or in other countries which are part of the EEA. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. As part of the Google Analytics tool, information about your operating system is used, as well as information about your browser, traffic on the Website, time spent on the Website, tabs visited, transitions between tabs, and the source from which you reach the Website.
For more information on data processing within Google Analytics, please visit: https://policies.google.com/privacy.
Facebook Pixel tool
For marketing purposes, we use a service provided by Facebook, i.e. Facebook Pixel. This service consists of targeting advertising to users who have already visited our website, as well as analysing the target group of our services, enabling us to target our advertising to our potential customers. Detailed information on how Facebook Pixel works can be found on the following page: the following page:
https://pl-pl.facebook.com/business/help/742478679120153?helpref=page_content.
Google Tag Manager
Google Tag Manager is a tool for managing tags and scripts on a website. It facilitates the management and implementation of various analytics and tracking tools on the website.
Google Tag Manager allows site owners the flexibility to manage scripts and tools without having to interfere with the site's source code. It facilitates the integration of tools such as Google Analytics, Facebook Pixel or other analytics tools. Google Tag Manager is provided by Google LLC.
For more information on the processing of data within Google Tag Manager, please visit: https://policies.google.com/privacy.
DoubleClick, Google Ads, Merchant Google Center
DoubleClick, Google Ads and Merchant Google Center are advertising platforms provided by Google. DoubleClick is an advertising platform that uses cookies to track users' interactions with ads. Google Ads (formerly AdWords) is an advertising platform that allows you to create and manage advertising campaigns in Google search results. Merchant Google Center is a tool for managing products and offers within the Google Ads platform.
These platforms are used to display ads on the website and in Google's search results. DoubleClick allows you to track the effectiveness of your ads, while Google Ads and Merchant Google Center allow you to create and manage advertising campaigns and product listings. The service provider of these tools is Google LLC.
For more information on data processing within DoubleClick, Google Ads, Merchant Google Center, please visit: https://policies.google.com/privacy.
Hotjar
Hotjar is an analytics tool that helps websites analyse user behaviour on the site. Hotjar offers features such as heat maps, user session recordings and online surveys.
Hotjar helps to understand how users browse the site, what they click on and where they spend the most time. It is an analytics tool that helps to optimise the user experience. Hotjar's service provider is Hotjar Ltd.
For more information on Hotjar data processing, see https://www.hotjar.com/legal/policies/privacy/
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